Reality increase took a big step forward in 2010, and will grow steadily by 2014. Under “research”, and Abe expected to reach $ 350 million in 2014 until 6 million dollars in 2008 the market of augmented reality.
Technology has helped in Arabic on trademarks of all sizes create a unique experience for the user using a webcam and smart phone applications. Lets take a look at some campaigns “increased marketing actually” more creative to 2010.
And will list what found that some of the most innovative developments in fact increase “in 2010. Here they are in no particular order.
1. Pack game adidas originals in English:
Adidas running shoe upper language code in Arabic. Webcam at the top of the tongue will lead interactive games on the site of adidas.
2. Toyota Scion in Arabic game
Visit the website of Sion and Arabic code printed on a piece of paper. Then you can use it to play the game stiling Scion. Race around the game and get immediately more 100 on-board.
3. BMW z4
Similar game reality “TC Scion” increase, you can print specific symbols and use the Z4 drive around. You can instead be the game you can pay it on your desk. You can save a Z4 at users and participation on social networks.
4. the Kit Kat in Arabic
Kit Kat create campaign augmented reality using compound Kit Kat. When a client will withstand complex to webcam as the Scout can be locked once to perform girls. Special packages and offers customers to win a $ 100 ticket vouchers.
5. virtual reflects
And given the particular brands cosmetics stalls will allow women to try almost on installation. Notes women skin tone and facial features and installation. Then will recommend a product based on those elements.